Can Export

The Canadian Federal Government announced the CanExport program to aid small and medium-sized enterprises (SMEs) prepare for international markets. The four categories which are included under the CanExport program are: 

  • CanExport SMEs 
  • CanExport Innovation
  • CanExport Associations
  • CanExport Community Investments

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1. CanExport SMEs

Goal of CanExport SMEs Program

CanExport SMEs is a funding program aimed at promoting and enhancing Canada’s attempts to diversify it’s market. It provides grants and contributions to Canadian businesses to assist them in preparing for and establishing a presence in foreign markets.

How much funding will be provided?

CanExport SMEs helps small and medium enterprises with funding to reach international markets. The government can contribute 50% of the funding with a maximum of $50,000 for export marketing of your products and services in untapped international markets.

Which activities are funded?

The following activities are being funded by the government:

  • Gathering market intelligence
  • Applying for intellectual property protection in international markets
  • Applying for certification in international markets
  • Seeking expert legal and business advice
  • Search Engine Optimization
  • Translating, adapting, or creating marketing materials
  • Attending virtual trade shows, networking functions, meetings, or conferences
  • Visits to foreign markets
  • In-person participation at trade shows, networking functions, meetings, or conferences
  • Participating in a trade mission

Which SMEs are eligible?

Eligible Canadian small and medium-sized enterprises must: 

  • Be for-profit
  • Have a Canada Revenue Agency business number
  • Employ fewer than 500 full-time equivalent employees
  • Be an incorporated legal entity, limited liability partnership, or cooperative
  • Have $100,000 to $100 million in declared revenue in Canada during its past fiscal year

Which international markets are eligible?

A target market is a country where your company wishes to secure new customers or generate revenue with the help of CanExport SMEs funding. The government considers a market as new and eligible if, during the company’s last tax reporting year, sales for that particular market were less than $100,000 or less than 10% of the company’s total sales.

SMEs can select a maximum of 5 target markets per project. If the application includes more than one target market, each market must be new and eligible

2. CanExport Innovation

Goal of CanExport Innovation

A target market is a country where your company wishes to secure new customers or generate revenue with the help of CanExport SMEs funding. The government considers a market as new and eligible if, during the company’s last tax reporting year, sales for that particular market were less than $100,000 or less than 10% of the company’s total sales. SMEs can select a maximum of 5 target markets per project. If the application includes more than one target market, each market must be new and eligible

How much funding will be provided?

Innovators from Canadian organizations may be eligible for up to $75,000 in funding to help with research and development (R&D) for a single technology. Up to 75% of the costs of pursuing and signing collaborative R&D agreements with foreign partners and investors are covered by the government.

Who can apply?

The CanExport Innovation Program accepts proposals from: 

  • Canadian small and medium-sized enterprises (SMEs)
  • Canadian academic institutions
  • Canadian non-government research centers.

What activities are funded?

The following activities are funded by the CanExport Innovation Program:

  • Applying for intellectual property protection in international markets
  • Applying for certification in international markets
  • Seeking expert legal and business advice 
  • Shipping technology to determine compatibility with a partner’s technology
  • Translating, adapting, and creating promotional plans or materials.
  • Attending virtual networking functions, meetings, or conferences.
  • Travel abroad or in Canada to meet with pre-identified foreign partners and investors.

Which organizations are eligible?

Eligible organizations must:

  • Be registered in Canada
  • Have a Canada Revenue Agency (CRA) business number
  • Own, co-own, or have decision-making authority over intellectual property rights.
  • Have a prototype of the technology.
  • Aim to commercially launch the technology within 5 years

3. CanExport Associations

Annual funding of up to $250,000 is available to national industry groups and trade organizations in Canada. The government will pay up to half of the eligible costs for new or expanded international business development (IBD) activities that benefit the whole industry.

What activities are funded?

The following activities are funded by CanExport Associations Program: 

  • Export training 
  • Creating or updating strategy for international business development or market diversification
  • Gathering market intelligence
  • Translating, adapting or creating marketing tools and materials 
  • Attending virtual trade shows, networking functions, meetings, or conferences.
  • Visits to foreign markets.
  • Organizing trade missions for SMEs

Who can apply?

The CanExport Associations Program accept proposals from national trade organizations in Canada  that have member companies and a national mandate including: 

  • Canadian national industry or trade associations
  • Canadian national bilateral chambers of commerce and business councils
  • Canadian national horizontal/multi-sectoral organizations
  • Canadian national organizations representing companies majority-owned by under-represented groups in trade.

Which organizations are eligible?

Eligible organizations must:

  • Be a not-for-profit corporation
  • Not sell products that are sold by your members
  • Have sufficient private revenues to cover 50% of costs for proposed activities

4. CanExport Community Investments

Goal of CanExport Community Investments

The CanExport Community Investments program helps communities with their foreign direct investments (FDI) goals and operations by providing financial assistance in order to increase Canadian employment, support innovation, and increase exports.

How much funding will be provided?

The government contributions range from $3,000 to $500,000 and agreements are made for a one-year period. The program covers 50 percent of the eligible expenses.

Who can apply?

Canadian communities and non-profit, locally based groups seeking assistance are eligible recipients, for example: 

  • to offset costs associated with developing marketing tools aimed at foreign investors;
  • for specific FDI training;
  • to identify potential investors and/or coordinate interactions with them; or
  • to develop and implement multi-year international investment attraction and retention strategies.

Phase 1 - Gap Analysis & Digital Adoption Planning

  • Knowledge Session
    • We help you by understanding your business first. We understand that each business is unique, and therefore, face equally unique challenges. Through a deeper understanding of your business, we would be able to recommend solutions that tackle the challenges you face.
  • Qualification
    • Let us be your guide in navigating the way through applying, processing, and ultimately, receiving the grant for your business.
  • Gap Analysis
    • We will prepare a Digital Audit that will showcase all your current business efforts and gaps.
  • Digital Adoption Plan
    • All of our efforts will result in a customized Digital Adoption Plan made just for your business. The Digital Adoption Plan (DAP) will be your reference in transforming and digitizing your business.
  • Pain Points
    • We will use DAP to work on the pain points that we have identified together.
  • Recommendations
    • Finally, we will give our recommendations to complete the digital transformation.

Phase 2 - Digital Adoption - Execution and Delivery

  • Continuous Improvement Consultations
    • Step 1 in our Agile Project Management strategy, the consultations will be a regular effort to optimize our solutions that would fit your business needs.
  • Project Planning
    • You will have a dedicated Project Manager and a trackable dashboard of all the projects that will be worked on in parallel.
  • Solution Design
    • Our specialized teams will work together to design solutions to complete your digital transformation.
  • Project Execution
    • Multiple streams of projects will be developed simultaneously. On-time delivery assurance is something we pride ourselves on.
  • User Testing and Training
    • Our solutions developers will work with you to get you comfortable with using the solutions that we craft for you.
  • Project Feedback and Recommendations
    • A feedback and recommendation system in place will guarantee that we continually optimize our solutions and/or find better ways to bridge the gap in your business.
  • Next Iteration Planning
    • In the last step of our Agile Project Management strategy, we will plan for the next iteration of solution development and delivery.

FAQ

Yes, we will work with you to select the right Canada Digital Adoption Program (CDAP) stream for your business and assist in preparing and submitting the application. Once approved, we will work with you to execute the project that you get approved for.

There are no fees for assisting in CDAP application preparation and submission.

Yes, we are approved by the federal government in advising Canadian SME’s under this program

Yes, we have a strong team of digital consultants and advisors who have the skills and experience to deliver digital technologies for you

ThinkTech is an approved digital advisor by the federal government who are among the very few service providers helping you end to end with all aspects of CDAP such as –

  • Identifying the right CDAP stream,
  • Working with you to submit the CDAP application,
  • Providing the CDAP digital adoption plan and
  • Implementing the digital adoption plan

It is obviously right if you are looking forward to expanding your business online. Book a time with us to analyze your requirements and make recommendations about which CDAP stream works best for you.

The assessment criteria for applications are based on:

  • Suitability of the digitization project under the program requirements
  • Capacity of the recipient to manage the project
  • Ability to implement and carry out the project
  • Budget being justified and sound

Refer to the government website for more details here.

This depends upon the stream you apply for and ThinkTech will guide you through the instructions from start to end.

A small organization that has immediate needs for smaller project cost reimbursements such as e-commerce development. Eligible for micro-grants of up to $2,400.

It will become available when CDAP commences in January 2022

CDAP has 2 streams and each stream has its own specific application requirements. Stream 1 is for small businesses that want to access microgrants for e-commerce development. Refer to the government website for more details.

CDAP will launch in January 2022 and at the moment, there is no set application deadline yet. However, the latest information is available on CDAP’s official page here: (https://www.ic.gc.ca/eic/site/152.nsf/eng/home.) Submission details will vary as it’s dependent on the stream you’re applying for, which is based on your requirements. Therefore, it is important for you to work with a digital advisor like us who can analyze and recommend the right grant or loans for you. Please book a time with us to go over the submission details.

Your business must be Canadian incorporated and have less than 500 employees to be eligible to apply. (Refer to the government website)

There are a number of eligible activities under the program. Refer to the government website for more details here

There are no fees to apply for CDAP

The expected outcome of the program is that Canadian organizations:

  • Have access to programs and services to digitize their business,
  • Adopt digitization in their businesses and
  • Be able to sustain and grow.

Details will be available in January 2022.

CDAP helps business owners gain access to financial support through grants and loans, as well as talent through digital advisors and youth placements.

Medium to large businesses that plan to implement long-term digital solutions to their organization. Eligible for grants up to $15,000 for digital planning and loans up to $100K to execute the plan.

Refer to the government website for more details here.

More Features Than Salesforce

Salesforce is a cloud-based CRM platform with sales marketing, service marketing, sales automation tools, reporting tool, deal management, and more. In contrast, HubSpot offers sales marketing, service marketing, content management, sales engagement tool, CPQ tools, conversation tools, and sales analytics tools in addition to all features provided by Salesforce.

Cost-Effective

Salesforce charges for each user, and its essential features include paid add-ons. Even a shared inbox for a single user will cost you extra in Salesforce. Conversely, HubSpot offers all features you need in the premium version. You only pay for additional revenue-generating sales seats. Free seats are available for team members who need reporting without any regular sales tools.

Faster to Use and Adopt

Salesforce was built like a mesh, meaning the experience and the connections can differ depending on the products you are using. In contrast, HubSpot was constructed on a one-code base, making it easier and faster for your team to understand and adopt.

Less Staffing and Resources

Salesforce has different applications or tools for every product being traded. It requires expertise in all applications and uses more human resources. But HubSpot is an all-in-one application that allows you to use all the features in one place, requiring no extra staffing.

WHAT IS HUBSPOT?

HubSpot is an inbound sales and marketing platform that assists organizations in attracting visitors, converting leads, and closing deals. It brings together grants sales and marketing departments to manage all their activities in one application. It also improves workflows and revenue based on multiple exchange channels. HubSpot has a strong hand in vendor innovative marketing technology solutions. Its prime areas include marketing automation, social media campaign management, and now it has a stronghold in the Customer Relationship Management (CRM) domain. ThinkTech is certified partner to HubSpot. We at ThinkTech have qualified and certified professionals in Calgary and Edmonton working with HubSpot’s core processes and updates. ThinkTech has already helped 200+ clients globally.
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WHAT YOU CAN EXPECT FROM OUR MIGRATION SERVICES

01

Partnership

Any migration project that we work on requires a partnership between our team and yours. For data load and security reasons, communication is key to efficient results
02

No Data-Loss Guarantee

We at ThinkTech ensure that not even a byte of data is lost. We respect the confidentiality of your business’ data with integrity.
03

Delivered On-Time

Our migration experts complete the migration project promptly. We are thrilled to see your business grow!

POST MIGRATION

You’ve transitioned successfully from Salesforce to HubSpot, but your journey is not over yet. ThinkTech will help you excel in your business. ThinkTech’s Standard plan offers additional features like 24/7 Product Support, HubSpot Training, Customized Roadmap and Growth Plan, Annual Health Checkup and Strategy, and Customer Success Manager. In addition to these features, the premium plan has additional features like Ongoing Campaign Strategy and Optimization, Ongoing Technical Strategy, Architecture, and Integration Support.

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