Google Ad Services


Unsurprisingly, Google has the largest search engine market share in the world at over 90%! This reality makes it an easy choice for marketers to advertise their products and services through Google. However, this means that there is increased competition and saturation may be a roadblock for advertisers. There are also countless factors to consider when launching Google Ad campaigns such as whether to advertise in the search or display network or whether to opt for video or shopping ads; options that play part in the effectiveness of your ad campaign. Self-run campaigns can therefore be overwhelming, most especially when they don’t experience a return on investment. We realized that this is not an uncommon narrative so as a Calgary Google Advertising agency, we make it part of our mission to relieve businesses from feeling overwhelmed and more empowered by setting up, managing and reporting about their Google Ad campaigns.

With Google Ads Services, you will be able to reach your customers at the precise moment they’re looking for your products or services. When users con duct a Google search, they’re demonstrating which products they’re interested in. With Google Ads Services, your customers will see your ad next to relevant search results they’ve requested. Your ads could also appear in relevant searches and content sites within the Google network. With Google’s precise targeting and your ability to control how much you’re willing to pay per click, the result is a higher return on investment (ROI) for your advertising budget.

A Guide Through Our Google Ad Services

Maintaining a steady flow of search terms and adapting to new patterns is the key to successful Google Ad campaigns. Only continual evaluation, monitoring, and modification will ensure long term success. Here’s an example of how we will implement and manage your campaigns:

We will have an initial consultation with your team to understand your target audience, goals and objectives. If you don’t already have a Google account set-up, we will do that for you.
Based on our research and the content you’ve provided us with, we will create the ads for a campaign. There will be several slight differences between each ad based on variables such as negative keywords, geo-targeting, ad type and placement to name a few. In doing so, we can use the collected data to identify which ads work best for your target audience.
Based on the data from previous ads, we work to optimize the ads that follow. This includes campaign, display ad and mobile ad optimization. By optimizing, you can get more out of your budget. We also take trends and changes in Google into account when optimizing your ads.
We prepare a monthly key performance indicator report with statistical, financial and conversion summaries. Our team will help you make sense of the report by discussing successes and room for improvement.

What You Can Expect from Our Google Ad Services?

Well managed budget : A big component of launching Google Ads is managing your budget. Through bid management, we keep track of and make decisions on how to spend your budget. Don’t worry, we spend it wisely to make the most out of your investment!

Optimized campaigns : We try to make your ads as unique as your business and capture your equally unique target audience. Doing so will relieve you from falling into the pits of a saturated market where it’s easy to witness your money disappear into thin air.

Fast reach : Advertising online, and through Google at that, is the fastest way to reach your target audience, raise brand awareness and increase website traffic.

Common Misconceptions About Advertising in Google

“I’ll just place the highest bids and that should generate lots of clicks.”

Google may be out there to make profit from businesses that are advertising, but it also cares about its reputation. Google constantly updates its algorithm to make sure that the engine delivers results that are close to perfect from what was searched (they even hire people to make sure this happens). So by bidding high for a certain keyword does not guarantee that your ads will generate a lot of clicks. In this case, ‘quality over quantity’ holds true.

“I don’t need Google Ads Services, I have SEO.”

Unless you are already on the first page of Google for the majority of your keywords and have maintained that position, we recommend to have both Google Ads and SEO work side by side. Google Ads Services often act as a kind of support for SEO activities as it enables to display your website on the first page and drives traffic to your website.

“I can run Google Ad campaigns on my own.”

Running effective Google Ads is a job on its own. It’s a time-consuming and ever-evolving process that requires constant monitoring and adjusting because of numerous internal and external factors. By hiring an experienced, Calgary digital agency like us, we will save you the time and frustration associated with navigating through Google Ads.

“My competition isn’t running ads, so why should I?”

But that’s exactly why! Being ahead of the game and having Google Ads Services may be the competitive edge you have against them.