Social Media Advertising Services

Over the years, social media has gained a lot of popularity and is only continuing to rise. In 2019 alone, an estimated 2.95 billion people were using social media worldwide! No wonder social media advertising is a widely used option by marketers. However, the lack of proper social media advertising strategies often burn money faster than they can gain customers, frustrating marketers and business owners alike. In working with us, we’ll help you stay on budget and help you execute tactics that work to put more money back into your pockets!. Businesses opt for social media advertising for many reasons. Whether it’s for brand awareness, revenue generation or increasing website traffic, social media advertising can become expensive very quickly if you don’t know the ins and outs of social media advertising. With so many factors to consider such as demographics, targeting, and ad type, each decision plays a role in how well your budget is used and what kind of return you get. In working with us, we will help you implement a strategy that minimizes your ad costs while maximizing your potential for increased revenue and conversions. We have the knowledge to advertise in various social media platforms including Facebook, Instagram, LinkedIn and Youtube.

A Guide Through Our Social Media Advertising Services

A great social media advertising strategy is composed of many steps. Here are our steps when you partner with us:

The first step is understanding more about your business, goals and target audience. In doing so, we will be able to use our findings to create a social media advertising strategy, while keeping your budget in mind.
We’ll conduct thorough research about your customers. We try to find out on what social media channels they are most active on, what type of content they engage with the most and what their habits are; information that will help us shape our strategy in attracting new customers.
From the chosen social media channels (Facebook, Instagram, LinkedIn or Youtube), we will set-up non-existent business pages or improve any existing ones.
We believe the content you show the world is true to your company and brand so we source it from you. After doing that, we create ad variations for you to review and launch it once approved.
Through monitoring and using tactics such as split A/B testing, we use data-driven results to continually optimize the ads.
As we gather more and more data, we will make tweaks to the strategy along the way. This is to ensure that you experience more return out of your budget whether it’s because of retargeting or higher engagement.

What You Can Expect from Our Social Media Advertising Services?

Optimized campaigns : With proper tactics such as keyword research, targeting and A/B testing in place, campaigns are optimized for the given monthly budget.

Fast reach : Social media advertising is the fastest way to reach your target audience, raise brand awareness and increase website traffic.

Meaningful reports : We’ll provide you monthly reports about your ad campaigns and help you make sense of all the jargon and numbers.

Common Misconceptions About Social Media Advertising

“My target audience doesn’t use social media.”

Most people with access to technology and the internet are on social media and many of them, whatever age, use it to make purchasing decisions. You just have to advertise on the right platform and at the right time. For example, according to this report, the use of YouTube is growing among Canadians who are over 50 years old.

“We’ve tried advertising on social media before, but it didn’t lead to leads or online purchases.”

We hear this way too often but we always prod a little further with questions. Did you have a proper social media advertising strategy before advertising? In other words, did you define your goals and tactics such as geographical or demographic targeting? Or did your ads redirect to landing pages on your website, built for fast and easy conversions? Rarely do we hear ‘yes’ to these questions, but we always help them to change that.

“Our marketing team can advertise for us.”

Unless you have a team that is dedicated to only running and managing online ads, we recommend that you work with an agency like us instead. Social media strategies and trends change frequently and we are an agency that stays on top of the changes. Our experience also speaks to how efficient and effective we can produce advertising campaigns.

“We don’t sell online therefore we don’t need to advertise.”

Part of selling anything is getting found in the first place. If you want your brand to be found online and quickly, social media advertising is the way to go! You can also use it to gather data from your target audience and tailor all future content accordingly.