Google Ads Management Services Company
Google has the largest search engine market share in the world at over 90%! This reality makes it an easy choice for marketers to advertise their products and services through Google. This also means that there is increased competition, making saturation a roadblock for advertisers. There are countless factors to consider when launching Google Ad campaigns, such as whether to advertise in the search or display network or opt for video or shopping ads.
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These options play a part in the effectiveness of your ad campaigns. Self-run campaigns can be overwhelming, especially when the return on investment is low. We realized that this is a common narrative. So, as a Canadian Google Ads services company in Calgary and Edmonton, our mission is to empower businesses by setting up, managing, and reporting on their Google Ad campaigns.
With Google Ads Management Services, you will be able to reach your customers at the precise moment they’re searching for your products or services.
When users conduct a Google search, they’re demonstrating which products they’re interested in. With Google Ads Management Services, your customers will see your ad next to relevant search results. Your ads may also appear in relevant searches and content sites within the Google network. With Google’s precise targeting, and your ability to control how much you’re willing to pay per click, the result is a higher return on investment (ROI) for your advertising budget.
A Guide Through Our Google Ad Management Services
Maintaining a steady flow of search terms and adapting to new patterns is the key to successful Google Ad campaigns. Only continual evaluation, monitoring, and modification will ensure long-term success. Here’s an example of how we will implement and manage your campaigns:
Discovery and Setup
We will have an initial consultation with your team to understand your target audience, goals, and objectives. If you don’t already have a Google account set up, we will do that for you.
Ad Creation
Based on our research and the content you’ve provided us with, we will create ads for a campaign. There will be several slight differences between each ad based on variables such as negative keywords, geo-targeting, ad type, and placement. In doing so, we use the collected data to identify which ads work best for your target audience.
All-around Optimization
Based on the data from previous ads, we work to optimize the ads that follow. This includes campaign, display ads, and mobile ad optimization. We also take trends and changes in Google into account. By optimizing, you can get more out of your budget.
Reporting
We prepare a monthly key performance indicator report with statistical, financial, and conversion summaries. Our team will help you make sense of the report by discussing successes and room for improvement.
What You Can Expect from Our Google Ads Management Company?
01
A Well-managed Budget
A significant component of launching Google Ads is managing your budget. We keep track of and make decisions on how to spend your budget. We spend it wisely to get the most out of your investment.
02
Optimized Campaigns
We make your ads as unique as your business to capture your equally impressive target audience. Side-step a saturated market and keep more of your money in your pocket with this process.
03
Fast Reach
Advertising online with Google is the quickest way to reach your target audience, raise brand awareness, and increase website traffic.
Frequently Asked Questions (FAQ) About Google Ads Management Services
Google may be out there to profit from businesses that are advertising, but it also cares about its reputation. Google constantly updates its algorithm to ensure that the search engine delivers results that are close to perfect from what was searched (they hire people to make sure this happens). So, bidding high for a specific keyword does not guarantee that your ads will generate many clicks. In this case, quality over quantity holds.
Unless you are already on the first page of Google for most of your keywords and have maintained that position, we recommend having Google Ads and SEO work side by side. Google Ads Management Services often act as a support for SEO activities, as it enables you to display your website on the first page and drives traffic to your website.
Running effective Google Ads is a full-time job. It’s a time-consuming and evolving process that requires constant monitoring and adjusting (because of numerous internal and external factors). By hiring an experienced Calgary Google ads management company like us, we will save you the time and frustration associated with navigating through Google Ads.
That’s exactly why! Being ahead of the game and having Google Ads Management Services may be just the competitive edge you need.