Google Ads Management Services
Google has the largest search engine market share in the world at over 90%! This reality makes it an easy choice for marketers to advertise their products and services through Google. This also means that there is increased competition, making saturation a roadblock for advertisers. There are countless factors to consider when launching Google Ad campaigns, such as whether to advertise in the search or display network or opt for video or shopping ads. These options play a part in the effectiveness of your ad campaigns. Self-run campaigns can be overwhelming, especially when the return on investment is low. We realized that this is a common narrative. So, as a Canadian Google Advertising company in Calgary and Edmonton, our mission is to empower businesses by setting up, managing, and reporting on their Google Ad campaigns.
With Google Ads Services, you will be able to reach your customers at the precise moment they’re searching for your products or services. When users conduct a Google search, they’re demonstrating which products they’re interested in. With Google Ads Services, your customers will see your ad next to relevant search results. Your ads may also appear in relevant searches and content sites within the Google network. With Google’s precise targeting, and your ability to control how much you’re willing to pay per click, the result is a higher return on investment (ROI) for your advertising budget.
A Guide Through Our Google Ad Services
Maintaining a steady flow of search terms and adapting to new patterns is the key to successful Google Ad campaigns. Only continual evaluation, monitoring, and modification will ensure long-term success. Here’s an example of how we will implement and manage your campaigns:
What You Can Expect from Our Google Ad Company?
A Well-managed Budget: A significant component of launching Google Ads is managing your budget. We keep track of and make decisions on how to spend your budget. We spend it wisely to get the most out of your investment.
Optimized Campaigns: We make your ads as unique as your business to capture your equally impressive target audience. Side-step a saturated market and keep more of your money in your pocket with this process.
Fast Reach: Advertising online with Google is the quickest way to reach your target audience, raise brand awareness, and increase website traffic.
Frequently Asked Questions (FAQ) About Google Advertisement Management
“I’ll place the highest bids, and that should generate a lot of clicks.”
Google may be out there to profit from businesses that are advertising, but it also cares about its reputation. Google constantly updates its algorithm to ensure that the search engine delivers results that are close to perfect from what was searched (they hire people to make sure this happens). So, bidding high for a specific keyword does not guarantee that your ads will generate many clicks. In this case, quality over quantity holds.
“I don’t need Google Ads Services. I have SEO.”
Unless you are already on the first page of Google for most of your keywords and have maintained that position, we recommend having Google Ads and SEO work side by side. Google Ads Services often act as a support for SEO activities, as it enables you to display your website on the first page and drives traffic to your website.
“I can run Google Ads campaigns on my own.”
Running effective Google Ads is a full-time job. It’s a time-consuming and evolving process that requires constant monitoring and adjusting (because of numerous internal and external factors). By hiring an experienced Calgary digital agency like us, we will save you the time and frustration associated with navigating through Google Ads.
“My competition isn’t running ads, so why should I?”
That’s exactly why! Being ahead of the game and having Google Ads Services may be just the competitive edge you need.
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