SEARCH ENGINE OPTIMIZATION


Overview


Search Engine Optimization (SEO) is the method of improving your website’s ranking on search engines like Google, Yahoo and Bing. It is a marketing practice that uses keyword research to help your business establish a credible online image. Ultimately, it will help you bring in more relevant traffic, improve bounce rates, and increase the potential for sales conversions. Staying top of mind with consumers by ranking high is the competitive edge you can leverage to gain more customers.

Why SEO?


Benefits of SEO:

  • 81% of shoppers conduct online research before making big purchaces.
  • 78% of local mobile searchers result in offline purchases.
  • 72% of consumers who did a local search visited a store within eight kilometers.
  • The first position on google search results on desktop has a 34% clickthrough rate.

Increasing Your Sales


SEO increases sales and leads

SEO does not involve any paid advertising

Top SEO rankings provides 24/7 promotion

SEO builds trust and credibility

SEO increases your brand awareness and equity

SEO receives 90% more clicks than PPC

Your competitors are using SEO to grow

SEO can give smaller businesses an edge on larger companies

SEO will help you stand out and gain market share

SEO is affordable and the smartest marketing investment you can make

Our Process



 

A successful SEO strategy is about building a company’s online presence. ThinkTech Software’s first step will be to audit your current website and SEO tactics to determine what you are currently doing right and what we need to do to improve upon your program. Our team has extensive knowledge of how search engines work and we will conduct in-depth research before working on the optimization of your website. During our audit, we will look at the following:



 

Analytics and Targeted Keywords:


The first step is to determine how your website is currently ranked. We will do this by searching keywords that are associated with your business and finding out how your website stacks up against your competition. We analyze the different algorithms of search engines such as Google, Bing, and Yahoo to map your optimum SEO strategy. We also look at the search volume, competition, and current rankings in the SERPs.


Full Site SEO Analysis:


For your website to be visible in search results, search engines have to be able to find it. They do this by crawling the web and looking for relevant and indexable content, such as link structures and HTML features like alt tags for images. We will also look at overall site architecture; indexation and crawl errors; page titles, meta descriptions, and headers; and images, videos, on-page content, and internal linking.


Ranking Factors:


Once we determine that your website is being found by search engines and is being properly indexed, we can begin looking further to improve your ranking. The factors that we will be looking at are content to ensure that your content is relevant and uses keywords without being duplicated on pages, keywords, and HTML markup to ensure that your source code is relevant to crawlers. Our backlink analysis takes care of anchor text distribution, page rank distribution, link cleanup (if necessary), link removal, and disavowal of problem links.


Competitive Analysis:


Once we have audited your website, we will run a competitive analysis to compare your content and other SEO factors against those of your competitors. We look at the same factors that were analyzed in the full site SEO analysis, but on a higher level with a focus on competitor strategy. This will help us develop a plan for deliverable items that we can then present to you and implement on your website to improve your rank and drive more traffic to your site.