Social Media Marketing Services Agency
Over the years, social media has gained a lot of popularity and is continuing to rise. Social Media Marketing platforms are evolving. In 2019 alone, an estimated 2.95 billion people were using social media worldwide! No wonder social media advertising services are a widely used option by marketers in Calgary, Edmonton, and worldwide. You cannot have effective marketing strategies without considering Social Media Ads. In fact, it is much more cost-effective and measurable compared to traditional advertising.
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With social media marketing, you can streamline and personalize your campaigns to match your target audience in terms of their demographics (like in Calgary or Edmonton), behavior, language, etc. However, the lack of proper social media advertising strategies often burns through money faster than they can gain customers, frustrating marketers and business owners alike. We help you stay on budget and execute tactics that work to put more money back into your pocket.
Businesses opt for social media advertising for many reasons. Whether it’s for brand awareness, revenue generation, or increasing website traffic, social media advertising services can become expensive quickly if you don’t know the ins and outs. With so many factors to consider, such as demographics, targeting, and ad type, each decision plays a role in how well your budget is used and what kind of return you get. We help you implement a strategy that minimizes your ad costs while maximizing your revenue and conversions. We know how to advertise on social media platforms, including Facebook, Instagram, Linked In, and Youtube.
At ThinkTech, our experienced Social Media Marketing Services (SMM) team helps you achieve the most thorough social media advertising with our tactics and strategies. Our primary objective is to bring more business through your sales funnel and to grow and maintain a positive reputation for your brand with our online reputation management services. We ensure increased website traffic through our social media ads and campaigning services, resulting in more sales and revenue, brand promotion, community growth, and an edge over your competitors, especially in Calgary, Edmonton across Canada.
A Guide Through Our Social Media Advertising Services
A great social media advertising strategy is composed of several steps. We follow these steps when you partner with us:
Discovery
The first step is understanding more about your business, goals, and target audience. We use our findings to create a social media advertising strategy while keeping your budget in mind.
Research & Planning
We conduct thorough research about your customers. We identify which social media channels they are most active on, what type of content they engage with the most and their habits. This information will shape our strategy in attracting new customers.
Page Set-up
From the chosen social media channels–Facebook, Instagram, LinkedIn, or Youtube–we create new business pages or improve existing ones.
Ad Creation & Launch
We believe the content you show the world is true to your company and brand, so we source it from you. We create ad variations for you to review and launch the ads once approved.
Continuous Ad Optimization
Through monitoring and using tactics such as split A/B testing, we use data-driven results to optimize your ads continually.
Ongoing Strategy and Consultation
As we gather more data, we tweak the strategy along the way. This ensures that you experience more return out of your budget, whether it’s from retargeting or higher engagement.
What You Can Expect from Our Social Media Advertising Services
01
Optimized Campaigns
With tactics such as keyword research, targeting, and A/B testing in place, campaigns are optimized for the given monthly budget.
02
Fast Reach
Social media advertising is the fastest way to reach your target audience, raise brand awareness, and increase website traffic.
03
Meaningful Reports
We provide monthly reports about your ad campaigns and help you make sense of the jargon and numbers.
Frequently Asked Questions (FAQ) About Social Media Advertising
Most people with access to technology and the internet are on social media. Many of them, whatever age, use it to make purchasing decisions. You need to advertise on the right platform and at the right time. For example, according to this report, the use of YouTube is growing among Canadians over 50 years old.
We hear this often, but we always prod a little further with questions. Did you have a proper social media advertising strategy before advertising? Did you define your goals and tactics, such as geographical or demographic targeting? Or did your ads redirect to landing pages on your website, built for fast and easy conversions? Rarely do we hear ‘yes’ to these questions, but we always help make these changes.
Unless you have a team dedicated to running and managing online ads, we recommend you work with an agency like us. Social media strategies and trends are evolving, and we stay on top of the changes. Our experience speaks to how efficiently and effectively we produce advertising campaigns.
Part of selling anything is getting found in the first place. If you want your brand to be found online quickly, social media advertising is the way to go. You can also use it to gather data from your target audience and tailor all future content accordingly.