What is the December 2022 Link Spam Update?

On December 14, Google started rolling out its link spam upgrade for December 2022. it’ll take a concerning period to complete.

With the capability to find sponsored links and establish domains that primarily want to transmit links to alternative websites, Google is changing its spam detection formula.

The December 2022 link spam update eliminates unnatural links by exploiting Google’s AI-based SpamBrain spam-prevention technology. Additionally, to instantly police investigation spam, Google claims SpamBrain will currently acknowledge websites used for link building and websites that get connections.

Is my website OK?

Google warns that rankings would possibly be modified as a result of the December 2022 link spam upgrade, which might take away any signals sent to the linking domain by artificial links and neutralize them.

All languages’ search results square measure wedged by this upgrade, which could have a major result. What matters is however you build links and the way you hook up with alternative sites, which can verify if this upgrade affects your website.

To improve search ranks, Google has sturdy policies against deed links. Google additionally has rules for acceptable links that square measure sent to alternative websites.

For instance, you want to qualify for an associate degree affiliate link with a rel=sponsored tag if you embrace it inside a body of text. If affiliate links aren’t properly labeled, the link spam update might target your website. Moreover, you want to embrace rel=nofollow links in guest articles to avoid potential problems with Google.

Pay Attention

It’s unlikely that the December 2022 link spam upgrade can hurt you if you adhere to Google’s best practices for incoming and outgoing links. thus continue high of Google’s updates and you’re absolutely to be within the safe zone!


At ThinkTech, we keep up with and stay on top of Google’s latest updates to ensure our clients have the opportunity to rank higher and easily be found online.

We have a lot of expertise in using SEO strategies and techniques to help your company thrive and rank higher. Are you excited to make changes to your website? Contact us and get the help you need through a leading Digital Marketing company.


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